I hope you are OK. Couldn’t work out how else to contact you, but wanted you to know I miss your Blog. Thinking of you, Bury and Manchester at this difficult time.
Junky Styling are possibly the best known upcyclers of fashion. Designers Annika Sanders and Kerry Seager, worked from an exposed studio on a shop floor to show transparency in the entire process. Operating from 1997 to 2012, they started out at the Kensington Markets, then shared a space with a vinyl record store, and finally opened their own shop in East London.
I first came across the label in the mid 2000’s. Westwood and Kawakubo were the innovators of unconventional fit, Kawakubo and Margiela the founders of deconstruction, but Junky Styling were leaders in the modern eco movement of fashion, deliberately using second hand or surplus materials.
With the boring sameness of street wear, it was exciting to see clothing that was surprising. Junky Styling were unique and inspiring in their approach to redesigning existing clothing without losing the integrity of the original item. As self taught designers, they approached the remaking of clothing in a clever, unorthodox way, making good use of the hard work already done in cuffs, collars, pockets, button fronts, tie backs and any tailored detail.
Not restricted by the traditional approach to fit, by turning clothing upside down, inside out or sideways, they were able to invent a new silhouette out of an old design.
This video shows a knit cardigan turned upside down, sleeves taken out, and after some refitting via darts and pleats, the sleeves are reinserted the new right way up for a draped neckline shrug; scarf and short top in one.
Their use of traditional men’s suiting to create unisex street wear was both subversive and intelligent design. By reusing existing materials and design features, they could transform the message of the ‘suit’ with women taking part, and breaking down the formality of the clothing. Turning a tailored suit into a halter top for women or a bomber jacket with a hoodie for men, carries on the anarchistic approach of punk.
Their in-house Wardrobe Surgery, offering a made to measure design service from the clients own pre-loved clothing, was the foundation for their book of the same name.
The book details their business, including patterns from some of their well loved designs. A pattern can be reused, but the fabric is always different, so each item of clothing is unique.
The Junky Styling designers emphasise finding your own look, and creating what fits and suits you personally. They also say to be brave in cutting through fabric and experimenting. This advice is useful for anyone, including designers!
Junky Styling were founding members of the Ethical Fashion Forum and the “brand aligned with Oxfam’s reuse, recycle and resell philosophy aiming to combat the 1.4 million tonnes of textile waste sent to landfill each year.”
Although the shop has now closed, one half of the partnership, Annika, is running her own business including upcycled custom clothing design and consulting for the re-use of waste or excess materials in the textile/fashion industry.
As mentioned previously, the future of fashion has to be based on sustainability or it isn’t relevant. The same applies to any industry. So what options are available for sustainable fashion? The materials are the main concern, followed by ethical production.
Sustainable materials include natural such as organic cotton, hemp, bamboo, silk, linen, wool, etc; recycled plastic based fabrics; reconstituted fabrics from broken down natural and synthetic materials and reconstructed; whole clothing or factory off cuts or seconds that are surplus or returned; used fabric or clothing that is wearable; used clothing that is falling apart or unwearable due to broken zips, holes, stains, etc.
Ethical production follows the trail from fabric production to the finished item of clothing, and can account for every step of the way. This depends on transparency. Some of the good fabric suppliers such as Pickering International or Elsegood Fabrics, are happy to assist with information.
Cut and construction can be difficult to follow with contracting and subcontracting if the process isn’t documented. Choices for local production in Australia are limited, so can be competitive to book in, and also require scrutiny for award wages and working conditions at all levels of production.
Ideally learning how to do everything is the easiest path to ethical production, or team up with people who have complimentary skills. Digital design through Spoonflower; learning skills in painting, dyeing and printing fabric via Kraftkolour or Dharma Trading; using hand or machine fabric manipulation techniques to customise or create fabric. Few of my favourite designers trained in fashion design, so lack of orthodox skills leads to new ways of creating, proving great fashion is about art and imagination.
Trend forecaster Lidewij Edelkoort released an Anti_Fashion Manifesto in 2015. Edelkoort states “It’s the end of fashion as we know it” and criticises fashion schools and design houses as being stuck in a 20th century model that’s no longer relevant. Her interest is now in clothes, not fashion, as she believes fashion has set itself outside of society.
According to Edelkoort, clothing is now about “exchange and the new economy and working together in teams and groups.” Whereas fashion is controlled by marketing and greed, so there is no innovation. As for textiles, Edelkoort says people don’t know anything anymore about textiles and clothing is made in countries where people get killed.* She tackles six areas of design, education and production in the manifesto.
The problem with fashion as we know it is the same as any other industry. A business is expected to grow into a company, list on the stock exchange, to be controlled by Directors who are only interested in delivering profits to shareholders and feathering their own nest. That’s enough to suck the passion and creativity out of anything.
I started losing interest in fashion a few years ago, when the fashion houses treated designers as disposable, and any designer could head any house. The fashion house held onto its core “look” and the designer became an interpreter of that look for today, which is a path to nowhere as it depends on copying what others are doing instead of the art of fashion.
The beauty of fashion has always been innovation and invention. Art has to be at the core of any design industry to move it along to the next era. The problem with art is that it is experimental, fails a lot, and takes time. Pushing today’s business models onto art is a recipe for failure. In fact, I think business models today are a recipe for failure full stop.
I just read a report into ‘productivity’ for a company that is intending to cut jobs in that sector. How to they propose to do it? 100 pages saying outsource to contractors who don’t have to pay overtime, sick leave, holiday pay, work cover, or any other costs, because that all falls to the sub-contractor who end up on below minimum wage after costs, working punishing hours with no unions.
That, my friend, is the new productivity and how we are running our economy, back to third world wages and working conditions while companies pretend they are making great progress. And we wonder why fashion has collapsed as we know it.
- Possibly referring to the 2012 Dhaka clothing factory fire, where 117 workers were killed and 200 injured.